The original parts and auxiliary parts of forklift accessories are differentiated

2022-11-29 11:29

In the process of purchasing, inventory management, replacement and claim for forklift parts, due to the need of management, different costs, different performance prices, different materials and so on, the same parts with interchangeability are used to use "original parts", "accessory parts" and "auxiliary parts" to distinguish them. From the standpoint of buyers and customers, there are also different preferences, cost performance and budget. The technical requirements of parts replacement and maintenance service and whether the key position determine which parts customers choose. The conventional expression meaning of the three kinds of parts is briefly summarized as follows:

1) The so-called original parts: in the channel, the parts are basically provided by the parts sales department of forklift truck production enterprises, which are called "original parts of forklift truck" in the same city. As a basic business scope of forklift truck production enterprises, the sales of forklift parts is also the expression of the commitment of service responsibility to forklift customers. Generally, there are plastic packaging, carton packaging or other wooden packing forms of the brand Logo of forklift manufacturers. According to the after-sales service warranty and claim standards of forklift manufacturers, the service guarantee is provided. The price of such parts is relatively high, higher than that of other parts in circulation on the market. The reason is that forklift manufacturers lack of attention to aftermarket parts sales business, feedback of competition information and timely adjustment of parts sales policies. Only by changing the consciousness of "selling forklift parts like selling whole forklifts" can they really improve the market share and profitability of parts sales. Among the forklift production enterprises with profit planning of forklift accessories, some enterprises have dualized or diversified development of outsourced accessories. Usually, the parts with the best quality are used for production and assembly of forklift trucks, collectively referred to as "loading parts", representing the high quality parts in the original factory. In addition, the quality is qualified but does not have higher performance standards. However, the outsourced parts with high cost performance are generally used in the sales of external parts, collectively referred to as "after-sale service accessories". The purpose is to improve the price competitiveness of the original parts and meet customers' requirements for price sensitivity and trust of the original parts.

2) Accessories: It is provided by forklift accessories manufacturers through direct sales channels. Such enterprises are generally external supporting units of forklift manufacturers, and they are not restricted by confidentiality agreement and monopoly supply framework agreement, and can be flexibly sold in the aftermarket. However, most of the external supporting forklift accessories manufacturers are subject to the compulsory constraints of the main forklift truck manufacturers. It is not allowed to independently sell the spare parts on the models produced by the main forklift factory in the aftermarket, which will disturb the order of the trial production price of spare parts and affect the pricing policy and reputation of the spare parts sold by the main forklift factory. The price of spare parts is generally lower than the price of the "original parts", and the packaging is different from the original parts, without the brand Logo packaging of the main forklift factory and the nameplate on the original parts. Information such as part number/product number /part number. In the process of communicating with end customers, forklift accessories sellers often need to emphasize that the quality of accessories is the same as that of the original factory, otherwise it is easy to be confused with the low-price market of auxiliary parts

3) Auxiliary parts of forklift truck: The quality level is uneven, and the production enterprises are mixed. There are products from standardized secondary or tertiary supporting forklift accessories enterprises, small and medium-sized enterprises without production qualification or testing and quality control standards, and even non-enterprise individuals producing imitation and shanzhai products. For the purchase of auxiliary parts, it is necessary to investigate the qualification, scale and integrity of the production enterprises in advance. In order to confirm whether the basic conditions of business cooperation are satisfied, the selection is made through sample trial or production site inspection and other processes. Even so, there are certain risks, such as claims after quality problems, quality stability of batch products and other aspects of uncertain risks. At present, the majority of forklift accessories sold online are secondary parts. It involves the manufacturer's authorization of the original parts, the intellectual property rights of online sales, sales policies, market planning and other restrictions. Most of the original forklift parts are mainly sold offline. The online sales of the main forklift factory mainly reflect the role of some publicity, and the actual sales performance is not objective. Or entrust professional judgment after purchase is wise.

To sum up, when choosing accessories, look at the appearance of the package, look at the trademark logo, see whether there is a part number/drawing number and other standard information, performance parts or equipped with the use and installation instructions, certificates, key dimension parameters of accessories, machining surface accuracy, can identify the original parts, accessories or auxiliary parts.