Current situation of forklift parts domestic market

2022-11-29 11:30

The domestic forklift spare parts market has entered a rapid growth period since 2015. No matter the spare parts of imported forklift models or the spare parts of domestic forklift brands, the spare parts suppliers with the sales scale are mainly the wholesale of spare parts of imported Japan and America in Guangdong region, and the domestic force with Hangzhou and Hefei as the main distribution centers. The parts supply and trading enterprises of domestic brands such as Hangfork, the channel distribution center of imported parts of European, American and Japanese forklift brands represented by Xiamen, Shanghai and Tianjin, the specialized operating enterprises of forklift parts of Korean brands such as Daewoo Doosan and Hyundai Clark represented by Shandong Peninsula, and the operation layout of domestic forklift parts market such as Dalian forklift parts operation network centered in Dalian. According to preliminary statistics, about 30 companies have annual sales revenue of more than 10 million yuan, about 10 companies have annual sales revenue of more than 50 million yuan, and about 2 companies have annual sales revenue of more than 100 million yuan.

The vicious circle caused by the fierce market competition and low price of forklift manufacturers has produced a difficult operation predicament. In addition to the market input of production and leasing business, especially the domestic brand forklift manufacturers have made a medium and long-term development plan for the sales market of forklift parts. Some of the top 10 domestic forklift manufacturers have specially registered forklift parts companies. Or the parts business department with independent accounting should make full use of the price advantage of outsourcing parts in the production process of forklift truck, the monopoly advantage of differentiated technical parameters, the channel advantage of exclusive outsourcing of designated parts and the commercial confidentiality relationship, the account period of procurement of forklift parts, and the cost advantage of outsourcing or diversification of production parts and service parts. The brand and trust advantage of the original parts are the geographical factors and superior background for forklift manufacturers to enter the parts market. However, according to the forecast of spare parts demand and budget based on the sales data of the whole vehicle in the domestic forklift brand market, the spare parts sales business can only be in the initial stage, which is shown as follows:

· Lack accessories part number of the database construction of the foundation, stay with inefficient management status quo of experience accessories sales

· Accessories goods time and safety stock, turnover of management: As a forklift manufacturer, we have been taking "forklift production" as our responsibility for a long time, neglecting or ignoring the basic management investment of forklift parts, not having certain investment planning, lack of parts, long delivery period, uncontrollable logistics and transportation costs, and imperfection of the internal process of parts sales (procurement, warehousing, warehousing, claims) have affected the healthy development of parts business

· Fitting accuracy problem: The vehicle model does not correspond to the part number, the on-board parts catalog does not carry out necessary replacement after upgrading, the replacement and design change of the inventory parts, interchangeability, the BOM based material list is inconsistent with the transition management of the parts part number data of the forklift parts service department, the unique part number management of foreign brands, the open data line query system, including the vehicle model, Drawing, part number, price, inventory information and other parts sales management level, the basic work is seriously lacking.

By 2021, according to industry data and production and sales information over the years, the number of forklift trucks in China has reached more than 8 million, and the increase rate is 1 million each year. The resulting demand for forklift parts will be a market with huge potential. More than 50% of the 33 domestic forklift manufacturers have set quantitative targets for the sales of forklift parts and vehicle sales of their respective brands, seeking to occupy a place in the aftermarket of forklift parts sales.